The New Norm LLC

Lauren Choi

Founder & CEO

Lauren founded The New Norm when she realized that there had to be a drastic change in the way we recycle plastic. The reality is that the US does not recycle the majority of the plastic we use as a country. Her unique solution is recycling Solo cups into wearable fabric. This year, Lauren graduated from Johns Hopkins University as a Materials Science and Engineering major. 

Since its founding in 2018, Lauren has dedicated her life to the development and growth of the company. Her mission is to create a sustainable fabric that will revolutionize the fashion industry. She has led this project from idea to prototype to product within the last two years. She also has extensive experience in the fashion industry from running Epoch Swimwear, an LA based swimwear company. 

The Red Solo Cup Project @ Johns Hopkins University

The team at Johns Hopkins University

Starting Fall 2019, our founder Lauren Choi, created the first ever student-initiated Design Team under the Materials Science and Engineering Department at Johns Hopkins University. The Design Team aims to increase the scope of research performed, fuel innovation within the university sphere, and maintain a strong connection with this project’s alma mater, Johns Hopkins University.

Our student team is very multidisciplinarymaterials, mechanical, and environmental engineering students are given the chance to solve design challenges related to The Red Solo Cup Project on their campus. Students will be working on figuring out ways to better collection, decontamination, and material processing at Johns Hopkins.

The project has become a university wide recognized Design Team and recently won the Johns Hopkins Senior Design and Engineering Award. 


Kevin Carter

Johns Hopkins Fast Forward U Accelerator


​Kevin has been our mentor since the inception of this venture and has guided us through every each stage of our development.

Orla Wilson

Johns Hopkins Materials Science and Engineering Department Professor

Professor Wilson oversees our design team, research and development, and technical proposals.

Kaylee Zou

Brand Development 

Kaylee oversees marketing and communications of the company in addition to spearheading the brand development.

April Camlin

Textile Designer & Instructor at MICA​

April is a textiles designer and an instructor at MICA that guided Lauren through weaving and sample development.

Johns Hopkins

Materials Science & Engineering

Design Team

We are so grateful for the support we have received from the department. We are excited to continue research alongside the department in the coming years.

We'd also like to recognize our other advisors. Their expertise spans across the various fields that our business entails and have been integral to our development. 

Johns Hopkins

Fast Forward U 

JHU Technology Ventures

A huge thank you to the team at Fast Forward U. We would not be where we are today without your guidance.