We went from concept to product, Red Solo Cups to fabric in 6 months.

Our Timeline

The Launch of the Red Solo Cup Project on the Johns Hopkins Campus



February 27th, 2020

We are so excited to have collected 2560 Solo cups in our first month from 4 different student organizations that joined our program. We are currently bringing on 4 more student organizations and trying to increase our processing capacity. To donate cups, check out the 'Red Solo Cup Project' tab above.

Work by Textile Artist Isabel Oliva in Collaboration with The New Norm



February 26th, 2020

Isabel Oliva is a Fiber major at MICA and an incredible textile designer. We are so excited to be collaborating with her and weaving pieces on the TC2 Jacquard loom with our recycled Solo cup filament. The digital loom allows one to weave graphic designs directly on to a piece of fabric. On the left, we've included a photo of our sample being woven. Excited to share the final product soon!

To check out Isabel's work, visit https://www.behance.net/gallery/92422285/Digital-Weaving-Portfolio.

Winners of Princeton's TigerLaunch NYC Regional Competition



February 8th, 2020

Thank you to Princeton's TigerLaunch and Columbia's Core for hosting us this weekend. We are very excited to be heading to the finals this April. It was inspiring to be surrounded by such innovative start-ups and get advice from the impressive panel of judges. 

The Johns Hopkins Materials Science and Engineering department has written a more comprehensive article. For more information, check out https://engineering.jhu.edu/materials/2020/02/10/mat-sci-seniors-upcycling-project-is-making-success-the-new-norm-in-2020/#.XkK_LFNKj_Q

Cheers to 2019



December 27th, 2019

We have woven our first sample fabric! It is made from our recycled Solo cup filament woven alongside cotton/bamboo yarn. In the spring, we will attempt to make fabric that is 100% recycled materials. 

We thank you all for following our journey.

For more updates, please read a letter from our founder.

The Red Solo Cup Project



November 30th, 2019

After a week of intense voting, our pilot program - The Red Solo Cup Project - placed 2nd for the Johns Hopkins Sustainability Grant with 880 votes. This year brought in a record number of votes. We'd like to thank everyone who voted for our project. We will receive $2,500 to start this program in the spring semester. 


Check out our Red Solo Cup Project tab above to sign up if you are interested in donating cups next semester. 


Also, to the right is a photo of our hair-like filament samples made from Red + Blue,  Blue, Blue + Green, and Green solo cups.

Red Solo Cups...Who knew?



October 4th, 2019

This was an incredible day for our team.


We used red and blue solo cups (made from polystyrene) and were extremely successful! 

We produced a consistent line of beautiful violet-colored filament. 

We're very excited for this development - now the real fun can start. ;) 

What a summer!



August 7, 2019

This summer, I was able to work on our project full time - it was the most rewarding, frustrating, adrenaline-producing experience.

I'm very excited to announce we have a working machine! The prototype is always grumpy and moody - we have lots to work with this coming fall semester. We will keep you posted on the improvements and new parts of our manufacturing process!


Wrapping Up Spring Semester



May 18th, 2019

What a semester~

We've come such a long way since the beginning of the year. We have assembled all the parts of our single screw extrusion machine. We are designing an apparatus that will stretch and cool our filament. We will spend the summer running tests to figure out how this alters the mechanical properties of the filament. 

We're excited to team up with textile specialists to begin weaving samples!

Thanks again everyone for making this possible.

Participating in the National Academy of Engineering's Global Grand Challenges Summit



April 19th, 2019

We are very grateful to have participated in the NAE's Global Grand Challenges Summit

"The event convened inspirational world leaders with the next generation of engineers and changemakers to build creative collaborations and solve the grand challenges facing our future world of 10 billion people." 

We presented our work and got to see other colleges' ideas on how we can sustain our ever-growing population. 

We are excited to be sending our founder to the summit in London in the fall.

Featured on The Crowd TV: Episode 2

Female Entrepreneurs



March 24th, 2019

Watch our founder and 7 other inspiring female entrepreneurs talk about their emerging ventures on The Crowd TV.

Minute: 4:50

Link: https://www.youtube.com/watch?v=zTOPd5dFgnE&feature=youtu.be